Expressing Rural Fashion the Modern Way – Feministaa

After doing stints as a Spanish teacher & an organic baker, I found my true calling when I spotted a Rabari woman on the streets of Pune!

Harshita Gautam had a well-paying corporate job, but deep inside, she knew she was going to start something of her own. “The entrepreneur hiding somewhere in me would keep surfacing every now & then,” says Harshita. She was awestruck by the bright colours, floral patterns on the clothes of a woman in Pune and decided to follow her till home & learn more about the Rabari culture. “I learnt about their way of living, their clothes, the designs and patterns & their way of dressing. And that’s how NOMAD was born!” says the founder.

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